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Remember when Kobe Bryant amazed everyone by jumping over a speeding Aston Martin? Well, Kobe is at it again this time he's using some Hollywood magic to jump over a pool of snakes. We know it's not real, but it still looks cool. Go Kobe!
We've gotta say Kobe Bryant is definitely the man after a first viewing of his video jumping over a car. The video is part of Nike's viral marketing campaign to sell their new hyperdunk shoes. The ad gets an A+ for effectiveness when the NBA player jumps over a speeding Ashton Martin. The whole thing is so blatantly Nike viral marketing -- he holds up the
shoe to the camera, he's wearing fresh gear with nice prominent logos,
and he spouts about the release date. source
Well, the Lakers star-turned-stuntman comes clean and explains how he did it. John Ireland of KCAL-TV catches up with the Kobester the scoop.
Ireland: “They ran your Nike commercial tonight. How’d they film that, man? How’d you jump over that car?”
Kobe: “Hollywood, baby!”
Ireland: “So, you’re not putting yourself in unnecessary danger, I hope.”
Kobe: “It’s Hollywood. What’chu expect out here?”
(The two share a hearty laugh.)
Ireland: “That’s all your giving me?”
Kobe: “Hey, if Rambo can take on a whole army - ‘Rambo Part 20′ can take on a whole army, I can jump over an Aston Martin.” source