KANYE WEST ENERGY DRINK + FRAGRANCE LINE BUSINESS VENTURES

Kanye West has two new shoe lines, a Pastelle clothing line, a rumored cologne deal in the works and an energy drink.

The rapper who is a fan of the beverage is proud to be working with the drinks company. He felt they are the same work principles.

“I express myself through music, fashion, art and design and that’s why I am excited to collaborate with GURU; because the brand values what I value, and I can put what inspires me into this new product.”

To coincide with the product collaboration, GURU will be debuting their innovative online-only marketing campaign, “Clean Energy for Dirty Minds,” which is a series of edgy videos that embody the brand’s support of a lifestyle that centers around emerging art, fashion, music and culture.

 The campaign was developed with VIRTUE Worldwide, the in-house brand strategy and creative agency of VICE, based in Brooklyn, NY. [source]

Rihanna and Kanye West have both landed landed perfume lines secured by Jay-Z's company Iconic Fragrances LLC with Parlux, the fragrance giant behind scents from Jessica Simpson, Andy Roddick and Paris Hilton.

PS: In addition to Rihanna and Kanye, Beyoncè will be getting one of those perfume contracts, too. (shhhh....)

Instead of just getting a check, the four famous faces will share in the profits through royalties and the Parlux stock they're about to inherit. they have done is, for the first time, they’ve calculated not how much they can sell but what they can make in profits and how the company can succeed," says Parlux's chariman.

[WENDYISTA]

"What