R&B superstar Alicia Keys has landed a $25 million endorsement deal to become the new spokesperson of Vitamin Water. This is a great look! We feel the Grammy-Award winning singer/songwriter and the Glaceau beverage company make a good match. The official announcement of the deal will be made next week.
Coca Cola company bought out Glaceau last year for a cool $4.1 billion and rapper/mogul 50 Cent who owned 10% of the business netted $400 million in the deal when he sold his 10% share. (source)
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