Supermodel Naomi Campbell made a triumphant return to the runway during London Fashion Week in the ISSA show but many fashion insiders have noticed a shift in the industry towards newcomer Jourdan Dunn. Binside TV noticed more diversity on the runways during New York and London Fashion Week. We will be watching to see the runway shows at Paris and Milan Fashion Week. Click to see photos from London Fashion Week.
As Naomi Campbell sashayed down the catwalk alongside 18-year-old supermodel Jourdan Dunn, many of those watching sensed a shift taking place in the fashion world. 'When Jourdan came out with Naomi, it was like the changing of the guard,' said Edward Enninful, fashion director at style magazine i-D, who witnessed the closing of the Issa show at London Fashion Week. 'Naomi blazed a trail but she came onto the scene in the Eighties and Nineties. This is a different time, Jourdan's career will be totally different but equally great. Her rise this past six months in terms of the covers she's done, the number of shows she's appeared in and the media coverage is unbelievable. I haven't seen this since Kate Moss's rise, and I've been in this industry for a long time. She's the next big British supermodel.' Enninful, who was stylist for the Issa show, is not the only one claiming that Dunn's name will soon be as ubiquitous as the likes of Campbell and Moss. After all, the teenager - who was discovered in a west London Primark - has had a remarkable year. She appeared on the cover of the celebrated Vogue Italia issue in July, which featured only black models, has been a cover star for a number of other top fashion magazines, is now the face of high street giant Topshop and this week made Grazia magazine's list of rising fashion stars. The names were picked by industry names such as Vivienne Westwood, Katie Grand, stylist for Louis Vuitton and editor-in-chief of Pop magazine, and photographer Nick Knight. 'Jourdan is so great because she's incredibly fresh and natural,' said Katie Baron, fashion production and bookings editor for Harper's Bazaar UK. 'A new face - and body - for a generation who aren't as bothered about categorisation. She's a cover girl who doesn't necessarily fit neatly into any stereotypes and I think it's the fact that she's totally cool with that, the fact she seems to love her uniqueness, which gave her such a presence at the London shows.' Dunn's appearance alongside Campbell came last Thursday when the pair flanked the Issa label's designer, Daniella Helayel, as she took her bow before an audience that included Princesses Beatrice and Eugenie. It came just days after Campbell admitted she now felt happy at the thought of retiring from fashion because black models such as Dunn were working. source