There are reports that the hardcore gangster rapper, 50 Cent, is about to launch a metrosexual beauty line for men. Maybe the cosmetics range is going to include cover up concealer for bullet holes.
The In Da Club hitmaker has created his own empire through a series of lucrative deals - including his own clothing line, working with Coca-Cola-owned brand Vitaminwater to release a beverage, and teaming up with Right Guard to launch his own body spray.
And now the rapper is branching out into the beauty business - he is putting the finishing touches to a male cosmetics line, including moisturisers, night creams, and health supplements, according to the Daily Mirror newspaper.
A source tells the publication, "50 prides himself on having a ripped body... he's on a health kick and barely touches alcohol.
"So his range will be for the guy who likes to be pampered - but the supplements will make it more butch." source