RIHANNA GUCCI UNICEF EVENTS MADONNA, MARY J BLIGE BLAKE LIVELY PHOTOS VIDEO | RIHANNA GUCCI COMMERCIAL & E-FILM

Big stars attended a Gucci Tattoo Heart Event to benefit Unicef at the flagship store on Fifth Avenue. A strong supporter of UNICEF, Rihanna is also the global representative of the 2008 Gucci Campaign to Benefit UNICEF.  Rihanna showed off different Gucci outfits at the reception and dinner. Riri looked lovely in a lavender gown. Madonna, Blake Lively, Mary J Blige and Becky Newton joined Gucci's Frida Giannini.  Creative Director Frida Giannini has designed a special white version of the TATTOO HEART COLLECTION featuring a stylized heart tattoo along with iconic Gucci symbols on a wide range of accessories. Gucci will donate 25 percent of sales from this dedicated collection in Gucci stores in over 20 countries from November 19, 2008 through January 31, 2009.

Rihanna's new commercial for the Tattoo Heart line has been released along with a behind the scenes video. Watch the clips below along with a sneak peek of the Gucci Unicef E-Film. Click here for more celebrity photos from the event.

In New York, Rihanna was enlisted by Gucci's Frida Giannini to light the UNICEF Christmas snowflake in New York City. Dressed head-to-toe in Gucci, the glamorous R&B songstress is the face of the fourth annual Gucci Campaign to Benefit UNICEF, which aims to raise funds for children in Africa through the sale of its Tattoo Heart collection of bags.

After the lighting of the famous snowflake, Rihanna and Giannini were joined at Gucci's 5th Avenue flagship store for a party by Gucci-clad stars including Blake Lively, Becki Newton and model Natasha Poly.

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RIHANNA GUCCI UNICEF TATTOO HEART AD CAMPAIGN DOCUMENTARY

Rihanna lit up a UNICEF snowflake yesterday at Grand Army Plaza to promote her Tattoo Heart collection to benefit Unicef.

            R&B artist Ne-Yo  performed live during the ceremony. Rihanna and Frida flipped the switch to illuminate the magnificent Snowflake, signifying the beginning of the gift-giving season.        

           

Gucci creative director Frida Giannini has said, “I wanted Rihanna on board with this project because she’s so young, so modern, and so iconic.”

Rihanna adds, “I have always been a fan of the Gucci brand and the products, especially their handbags. But most of all, I’m very very intrigued by what they’re doing with UNICEF. As an artist, I feel like it’s our duty to make it a better place if we can. I’m blown away by what UNICEF has been able to accomplish in Africa with the money that Gucci has donated to them. I’m very fortunate to be part of this wonderful collaboration.”

25% of all handbag proceeds from the “Tattoo Heart Collection” will benefit UNICEF. source

Gucci Unicef Documentary E-Film

Gucci Tattoo Heart Ad Campaign

Behind The Scenes Gucci Tattoo Heart Ad Campaign

Rihanna Gucci Campaign - Behind the scenes

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Comments

[ML]

It's cool that all these people are coming out and supporting UNICEF. RiRi and Ne-Yo were great at the Snowflake Lighting, trying to get people to donate during the holiday season. Text HOPE to 864233 to donate. It's a great cause.

[machinadelfuego]

Rihanna is so hot!

Thank you for being so generous and standing up for the worlds chidren.

You're inspired me to be generous. I texted HOPE to 864233 and gave
a $5 holiday donation to children who need it.